Jawel ook in het communistische Tsjechie wisten ze op een grappige manier reclame te maken voor de Tatra T603. Hoe ze dat deden blijkt wel uit deze promotiefilm uit 1962. De Tatra T603 was bij zijn introductie in 1955 een zeer vooruitstrevende auto met zijn achterin geplaatste V8 en drie koplampen. Elke communistische partijbons of fabriekseigenaar wilde erin rijden.
Meer over de T603:
A mere three years later, amid much dissatisfaction among officialdom about the poor-quality official cars imported from Russia, Tatra was again given permission to produce a luxury car, the famous Tatra T603. A fair successor to the prewar cars, it was also driven by a rear-engined, air-cooled V8 and had the company’s trademark aerodynamic styling. Uniquely, the Tatra T603 featured three headlights, and the first prototypes had a central rear stabilising fin, though this was lost for production. Fitted with almost American-style thick chrome bumpers with bullets (a.k.a. Dagmar bumpers), the Tatra T603 was an amazing looking car for 1955. Looks weren’t all it had going for it; performance was spritely for a large, six-seater car, and the ride was smooth as glass. Almost entirely hand-built, Tatras were not for everybody; normal citizens could not buy them. They were reserved for Party elites, Communist officials, factory presidents and other notables, as well as being exported to most other Communist nations as official cars. Even Fidel Castro had a white Tatra T603, custom-fitted with air conditioning.
Tatra T603s were built until 1975, a twenty-year reign as Communism’s finest car. Numerous improvements were made over this time, but not all the new cars built in this period were actually new. When a new Tatra replaced an old, the old vehicle was returned to the factory. There, it was upgraded to modern condition, refinished, dubbed new and sent out again as a putatively new vehicle to replace another older Tatra. This makes it hard to trace the history of surviving vehicles.