Is een gewone 7 Serie niet bijzonder genoeg voor je? Dan heeft BMW in Geneve gelukkig een oplossing voor je. Want daar zal de 7 Serie Individual namelijk zijn wereldpremiere beleven.
Individual staat bij BMW (en Ford en VW) voor een extra luxe aankleding tegen een aanzienlijke meerprijs. Het zijn bijvoorbeeld exterieur en interieur kleuren die niet in de normale folder staan. Maar er zijn ook aparte velgen en opties zoals een koelkastje leverbaar. Mercedes (Designo) en Audi (Audi Exclusive) bieden trouwens ook dergelijke programma’s aan.
BMW presents the 7 Series Individual at Geneva
Enjoying a wide range of options and features offered by BMW Individual, the driver of a new BMW 7 Series is also able as of spring 2009 to express his penchant for supreme quality and exclusive style even more intensely.
Newly developed BMW Individual Fine-Grain Leather, for example, combines supreme know-how in production with beautiful design of the most luxurious standard. With its fine grain and soft surface, this special leather is exceptionally elegant and at the same time offers a very pleasant surface touch.
Merino Fine-Grain Leather being introduced with the new BMW 7 Series comes as full leather in Graphite, Silk Grey, Champagne, Amaro Brown, Cohiba Brown, and Platinum. Compared with the other leather upholstery options, BMW Individual design quality comes out particularly clearly and convincingly not only through the material and colour, but also through highly distinctive seam patterns and contours on the seats, the instrument panel and door linings.
Now available in Anthracite, Silk Grey, Champagne, Amaro Brown and Platinum, the BMW Individual alcantara roof lining offers a perfect match for the various leather colours available. The style and fl air of the roofline is enhanced by leather fi nish on the A, B, and C-pillars, the interior finished throughout in Champagne on the upholstery, roof lining, floor and footmats exuding a particular touch of generosity and style.
Fine-grain honey-coloured trim bars in Satin Walnut Brown and Reddish Brown Plain Wood offer a particular touch of exclusive cosiness, while the version in Black Piano paint complete with inlays adds further elegance to the BMW 7 Series Saloon. And in both cases the BMW Individual leather steering wheel with its matching wooden ring inlays provides the fi nal touch in style and class.
A new highlight in the range of BMW Individual paintwork colours is Citrin Black in Xillaric technology. Applying a sophisticated crystallisation process, special-effect pigments are produced in this case for the sophisticated paintwork, shimmering like gold in the sun.
This option forms an ideal match with the interior in Champagne, no less than five further metallic exterior colours meeting the greatest demands in terms of aesthetic looks, among them Azurite Black, Ruby Black and Moonstone as well as Ontario Gold and Brilliant White available on special request.
Yet a further highlight in the wide range of BMW Individual features is the newly developed, fully integrated cooling box optimised in terms of both capacity and easy handling. Now the cooling box offers sufficient space for two 0.7-litre bottles and two 0.33-litre cans. The new, extendable drawer allows even easier and more convenient access to bottles and cans and keeps the contents firmly in position to avoid any noise while driving.
New 20-inch BMW Individual light-alloy wheels in V-spoke design and the rear model designation in BMW Individual letters available for the first time on the new BMW Individual 7 Series and positioned discreetly in the chrome bar at the rear round off the supreme look and style of every customised BMW 7 Series.
In a nutshell, therefore, the wide range of BMW Individual features ensures customer orientation of the highest standard, combining the safety and maturity of the regular production car with the incomparable appeal of a one-off, truly unique show-piece.