Dan kun je nog zo premium zijn, het is crisis op de automarkt en dan is het toch echt inleveren geblazen. BMW heeft bekendgemaakt in het eerste kwartaal van 2009 een verlies van €152 miljoen te hebben geleden. Vorig jaar werd in dezelfde periode nog een winst geboekt van €487 miljoen.
Het concern verkocht dan ook 21% minder auto’s van haar drie merken BMW, Mini en Rolls-Royce: totaal 277.264 stuks. Als het zo door zou gaan produceert BMW dit jaar 1,1 miljoen voertuigen, tegen 1,4 miljoen vorig jaar. De totale omzet ging het afgelopen kwartaal met 13% omlaag en bleef steken op €11,5 miljard.
Toch presteerden de Beiers beter dan iedereen verwachtte; er werd door analisten uitgegaan van een lagere omzet en een verlies van €291 miljoen voor belastingen, terwijl er in werkelijkheid €55 miljoen verlies gedraaid werd. Geen man overboord dus, hoort erbij.
BMW Group kwartaalverslag Q1 2009
Munich. The BMW Group asserted its position in the first quarter 2009 despite the weak state of the sales markets brought about by the global financial and economic crisis. “We have continued our forward-looking finance and cost management strategies with great determination during the opening quarter of the year”, stated Norbert Reithofer, Chairman of the Board of Management of BMW AG on Wednesday in Munich. “In view of the difficult conditions still prevailing on the financial markets, we remain focused in our efforts to improve our liquidity position”, continued Reithofer. Strengthening the liquidity base creates manoeuvring room and ensures that the BMW Group will be able to continue its policy of investing in the future.
The BMW Group’s first-quarter performance was nevertheless perceptibly impaired by the ongoing reluctance of consumers to spend and by high refinancing costs. Group revenues for the quarter fell by 13.4% to euro 11,509 million (first quarter 2008: euro 13,285 million) as a result of the drop in sales volumes. The Group reports a loss before financial result (EBIT) of euro 55 million (first quarter 2008: profit before financial result of euro 827 million). The loss before tax was euro 198 million (first quarter 2007: profit before tax of euro 641 million). The loss after tax was euro 152 million (first quarter 2008: profit after tax of euro 487 million).
A whole range of efficiency improvement measures are being implemented at great pace on both the cost and the revenues side to enable the BMW Group to overcome the current crisis. The BMW Group continued to improve its cost structures during the first three months of the year. It also managed to reduce inventory levels further and to cut back working capital in the Automobiles segment during the same period by euro 1,076 million. “We were able to generate a positive free cash flow of euro 220 million during the first quarter”, stated Reithofer. Group liquidity improved to a total of euro 10.025 billion by the end of the quarter.
BMW Group continues to see 2009 as year of transition
The BMW Group continues to see the current year as one of transition. In view of the fact that it is almost impossible to predict how the global economy will fare in the near future, it is still currently not feasible to give reliable earnings forecasts for the full year 2009. In view of the ongoing weakness of the markets, it is likely that the BMW Group’s worldwide sales volume will be lower than in the previous year. “We intend to maintain or further increase our market shares in the premium segment in the current year”, emphasised Reithofer.
From 2010 onwards, it is expected that the renewed product range will provide impetus for business. This trend should be fuelled further between 2010 and 2012 when the new versions of high-selling models come onto the markets. For the year 2012, the BMW Group continues to target a return on capital employed (ROCE) in excess of 26% and an EBIT margin of between 8% and 10% for its Automobile segment.
A number of new models are to be launched in the near future that will boost sales. The new BMW 7 Series has been available in Europe since the end of 2008. The BMW flagship, which is already the market leader in Western Europe, will be available to customers worldwide by spring 2009. Due to the longer period of availability in the current year, sales of the 7 Series are expected to be above the previous year’s level. The new BMW Z4 will be launched in May. The X1 and the 5 Series Gran Turismo will come onto the markets towards the end of the year. The new MINI Convertible has been available since March. The M variants of the BMW X5 and BMW X6 were presented at the beginning of April.
Consumer reluctance to spend hits Automobiles segment earnings
Weak automobile markets in the wake of the global financial and economic crisis resulted in a sharp sales volume decrease in the first quarter. The total number of BMW, MINI and Rolls-Royce brand vehicles delivered to customers fell by 21.2% to 277,264 units (first quarter 2008: 351,787 units). Despite the sharp decrease, the BMW Group nevertheless performed better than the premium segment as a whole. Sales of BMW brand cars dropped by 20.5% to 233,498 units (first quarter 2008: 293,550 units). The number of MINI brand cars sold fell by 24.9% to 43,592 units (first quarter 2008: 58,054 units). Rolls-Royce’s sales performance, with 174 units sold, remained close to the previous year’s high level (first quarter 2008: 183 units/-4.9%).
The BMW Group was able to defend its lead over competitors during the first three months of 2009. The BMW brand increased its market share of the worldwide premium segment to 20.7%. Market share was also increased on the BMW Group’s largest market, the USA.
Earnings of the Automobiles segment fell sharply due to lower sales volumes brought about by the economic crisis. The segment reports a negative EBIT of euro 251 million (first quarter 2008: positive EBIT of euro 619 million) and a loss before tax of euro 471 million (first quarter 2008: profit before tax of euro 539 million). Revenues decreased by 21.0% to euro 9,605 million (first quarter 2008: euro 12,162 million). Net financial assets of the Automobiles segment increased during the quarter by euro 119 million to euro 9,165 billion.
Sales volume decrease for BMW Motorrad in first quarter
Difficult business conditions also affected the performance of the Motorcycles segment. The BMW Group sold 17,232 BMW motorcycles during the first three months of 2009, 18.1% fewer than one year earlier (first quarter 2008: 21,046 units). Revenues fell by 15.9% to euro 290 million (first quarter 2008: euro 345 million). EBIT fell to euro 28 million (first quarter 2008: euro 36 million/-22.2%) and the profit before tax dropped to euro 26 million (first quarter 2008: euro 34 million/-23.5%).
The BMW Group continues to expand its motorcycle model range. The three K-series models (K1300 S/R/GT) presented in the previous year have been available to customers since the beginning of February 2009. The new F 800 R will be introduced to the markets in May and the road version of the S1000 RR racing machine will follow at the end of the year.