En dat heb ik niet zelf bedacht...
Het lijkt erop dat, ondanks de crisis, Audi in staat blijkt te zijn om zijn marktaandeel te vergroten. In een aantal markten (Italie +7,4%, Oostenrijk +42%, China +21,2%) wist Audi zelfs meer auto’s te verkopen dan een jaar geleden. En dus leek het de marketingbobo’s wel leuk om een ronkend persbericht de wereld in te sturen om de concurrentie even fijntjes te wijzen op het succes van het merk met de vier ringen.
The brand thus fared much better than its key competitors and the overall market.
Oftewel: We verkopen minder, maar de rest doet het nog veeeeeel slechter. Ergo: wij zijn de beste. En stiekem zit er wel een kern(tje) van waarheid in, als je de cijfers van Audi, BMW en Mercedes (het Duitse premium trio) op een rijtje zet dan zie je al snel dat de schade bij Audi idd nog wel meevalt.
Blijft alleen de vraag over of een opgedirkte Volkswagen wel echt premium is…
AUDI AG Leads the Premium Market in Western Europe
• Market share of 4.7 percent in April puts Audi at top of Western European premium segment
• Record sales in China; increased market share in the USA
• Head of Marketing and Sales Schwarzenbauer: “Recent figures validate our goal of selling 900,000 vehicles in 2009.”
Ingolstadt – AUDI AG further consolidated its market shares in April in key markets such as the USA and Western Europe. The brand with the four rings even set a new sales record in China. Though worldwide automobile sales decreased considerably in April, Audi sales fell by only 5.6 percent — and less than the competitors’ figures.
“We have been receiving more orders thanks to new models like the Audi Q5, the recently launched A5 Cabriolet, and the A4 2.0 TDI e — the most efficient standard-size model on the market, emitting just 119 g/km CO2 (191.51 g/mile),” says Peter Schwarzenbauer, Member of the Board of Management for Marketing
and Sales at AUDI AG. The decline in sales in worldwide markets subsided considerably. Compared with April 2008, sales by the brand with the four rings sank by 5.6 percent last month — a far smaller decrease than competitors experienced. “We’re moving in the right direction. We’re en route to meeting our target of 900,000 vehicles sold this year,” emphasizes Mr. Schwarzenbauer.
In Western Europe, Audi sold some 52,650 autos in April, a drop of 8.9 percent (2008: 57,789). From January to April, the Ingolstadt-based company sold approximately 190,600 vehicles, for a year-on-year decrease of 15.5 percent. The brand thus fared much better than its key competitors and the overall market. The latest estimates show that market share rose in April to 4.7 percent (2008: 4.6 percent).
Audi also captured additional country-specific market shares in Western Europe. The trend was especially encouraging in Italy (+7.4 percent to 5,164 autos) and Austria (+42.0 percent to 2,005 autos). In Switzerland, the brand with the four rings sold 1,739 vehicles for a year-on-year increase of 14.2 percent.
Audi increased sales in Asia/Pacific to some 14,950 vehicles — a rise of 16.7 percent compared with the same month a year ago (2008: 12,819). The Ingolstadt-based manufacturer once again broke its sales record for China (including Hong Kong). Deliveries to customers there rose in April by 21.2 percent to 12,156 vehicles. This solidifies the clear position of Audi as market leader in China’s premium segment. Sales also increased in markets such as Australia (818 autos, up 6.0 percent) and South Korea (509 autos, up 11.1 percent).
Though U.S. sales dropped by 9.3 percent to 7,010 vehicles (2008: 7,730), the company’s performance was vastly superior to that of key competitors and the market in general. Audi was thus able to increase its market share in the premium segment by 2.6 percentage points to 9.2 percent. Last but not least, the Canadian market also bore fruit. Audi sold 1,251 units in Canada for a year-onyear increase of some 11 percent.
En aangezien we alles altijd van meerdere kanten bekijken staan hieronder de berichten van BMW en Mercedes-Benz:
BMW Group with 101,589 deliveries in April
Sales in April again marked by weak automotive markets
BMW remains world’s best-selling premium brand
Already more than 3,000 orders for new BMW Z4
Munich. In April the BMW Group’s sales performance was again impacted by weak automotive markets resulting from the global economic and financial crisis. In addition, many countries also had two fewer workdays this month than last April. Over the past month deliveries of the BMW, MINI and Rolls-Royce brands decreased by 23.8% to 101,589 (prev.yr. 133,287) vehicles. Sales of the BMW brand were 24.6% lower at 84,218 (prev.yr. 111,737) units. MINI sold 17,320 vehicles (prev.yr. 21,462 / -19.3%) in April. Rolls-Royce reported a decline of 42.0% to 51 automobiles (prev.yr. 88) for the month.
The BMW Group sold 378,859 (prev.yr. 485,232 / -21.9%) vehicles worldwide between January and April. BMW delivered 317,722 (prev.yr. 405,282) units: 21.6% less than in the same period last year. The MINI brand reported a 23.6% (60,912 units / prev.yr. 79,679) decline in sales volumes for the year to the end of March, while the Rolls-Royce brand experienced a decrease of 17.0% (225 units /prev.yr. 271).
Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “The situation on the global automotive markets remains very challenging – even though we did manage to gain market share in the premium segment over the first four months of 2009.” Robertson added: “BMW is still the world’s number one premium automotive brand in terms of sales. And in the United States no other European automobile brand sold more vehicles in April than BMW.
I remain confident we will be able to expand our market position in the premium segment further by the end of the year.”
With 15,705 (prev.yr. 26,735 / -41.3%) deliveries in the U.S. in April, BMW posted a substantial decrease in sales. However, last month BMW was not only able to defend its position as the best-selling premium automotive brand, but was also the top European automobile brand in the U.S. MINI also performed much better than the overall market (-34%) and its segment (-26 %) despite a decline of 22.4%. For the year to the end of April both brands increased their share of the world’s largest automotive market.
The new BMW Z4 has been extremely well received by customers and the media alike. The sporty roadster, which is manufactured at BMW’s Regensburg plant, will be in showrooms starting May 9th. More than 3,000 orders for the new model have already been placed. The BMW X6 is also in the fast lane – deliveries have more than tripled from last year’s level to reach 3,600 units (prev.yr. 885 / +306.8%). The brand’s flagship also made further gains: The new BMW 7 Series, which just unveiled its top-of-the-range 760 Li version at the Shanghai Auto Show, was delivered to 3,004 customers in April. With 19,712 units sold, sales of the BMW 1 Series matched the previous year’s level (prev.yr. 19,719 / +/-0%). Sales of the popular 5-door version climbed 9.9% to a total of 11,193 units (prev.yr. 10,189).
The Motorcycle Segment also felt the effects of the difficult market conditions in April. In the month under review the BMW Group sold 10,166 (prev.yr. 12,489) motorcycles – a decrease of 18.6%. For the year to the end of April 27,400 motorcycles were delivered to customers (prev.yr. 33,533 / -18.3%). The newly expanded BMW motorcycle range is expected to boost sales. The three K Series models presented last year (K1300 S/R/GT) have been available for delivery to customers since early February. The new F 800 R will also be launched later this month, as well as BMW’s first super sport motorcycle, the S 1000 RR, towards the end of the year.
BMW Group sales in/up to April 2009 at a glance
In April 2009 Comp. with previous year Up to and incl. April 2009 Comp. with previous year
BMW Group Automobiles 101,589 -23.8% 378,859 -21.9%
BMW 84,218 -24.6% 317,722 -21.6%
MINI 17,320 -19.3% 60,912 -23.6%
Rolls-Royce 51 -42.0% 225 -17.0%
BMW Motorcycles 10,166 -18.6% 27,400 -18.3%
Mercedes-Benz Cars delivers 90,900 vehicles to customers in April
-Mercedes-Benz sells 80,700 passenger vehicles
-Best monthly sales figure of all time for Mercedes-Benz in China
-New E-Class is market leader in Germany in April
-Mercedes-Benz S 400 HYBRID: the luxury segment’s CO2 emissions champion
Stuttgart – In April, Mercedes-Benz Cars delivered 90,900 Mercedes-Benz, AMG, smart, and Maybach brand vehicles (April 2008: 119,000, minus 24 percent) to customers worldwide. The Mercedes-Benz brand sold 80,700 vehicles in April (April 2008: 105,400). This represents a 23 percent decline from the same month last year, which was the brand’s all-time sales record for the month of April. The decline in April was due to the ongoing weakness of nearly all markets. In addition, the new E-Class is not yet available in all markets. Furthermore, the month of April had two fewer working days this year because of Easter.
Dr. Klaus Maier, Executive Vice President Sales and Marketing Mercedes-Benz Cars: “Thanks to the E-Class, we achieved first positive sales effects in April. The new E-Class is being very well received by our customers, and in April it was the market leader in its segment in Germany. Following its introduction in important markets such as the U.S. and China, we expect the vehicle’s greater availability to generate an additional sales boost in the coming months.” In April, Mercedes-Benz also presented the facelifted S-Class and the new S 400 HYBRID, which have been available for ordering since the beginning of the month. Dr. Klaus Maier: “The S 400 HYBRID is not only the first series-produced Mercedes-Benz passenger car with a hybrid drive but also the CO2 champion in the luxury class. Even prior to its facelift, the S-Class sedan was the market leader in the luxury segment in April.”
In China, Mercedes-Benz sold more vehicles in April than ever before. Deliveries of the brand rose by 59 percent to 5,600 units (April 2008: 3,500). As a result, Mercedes-Benz continues to be the fastest-growing premium brand in China. In Brazil, Mercedes-Benz recorded a sales increase of 48 percent in the first four months of the year, delivering 1,500 passenger vehicles to customers (same period of 2008: 1,000). Despite a rapidly contracting market (minus 34 percent), Mercedes-Benz was again able to gain market share in the U.S. in April, selling a total of 14,600 vehicles (April 2008: 20,300, minus 28 percent). In Canada, the brand boosted sales by 21 percent in April, and the resulting record level of 2,300 vehicles (April 2008: 1,900) put it ahead of its competitors in the premium class.
The CLC sports coupé continued to sell very well in April. Deliveries totaled 2,000 units, representing a more than fivefold increase in sales of the CLC. The current generation of the C-Class sedan continues to lead its market segment in the third year of its lifecycle. The customer response to the new GLK has been very positive, and 25,600 units have been delivered to customers worldwide since the compact SUV was launched on the market in fall 2008. The new fuel-efficient four-cylinder diesel engine has been available in the new GLK since the end of March.
Another new model will be hitting showrooms in Western Europe this weekend. The new E-Class coupé will be available shortly after its market launch with Mercedes-Benz’ new fuel-efficient four-cylinder diesel engine in the E 250 CDI BlueEFFICIENCY variant. With fuel consumption of only 5.1 liters per 100 kilometers and emissions of just 135 grams of CO2 per kilometer, the E 250 CDI BlueEFFICIENCY is one of the most economical automobiles in its class.
Since the beginning of the year, customers have bought 39,000 smart fortwos (same period of 2008: 42,500, minus eight percent). The smart fortwo is now in the third year of its lifecycle. Last month the innovative two-seater celebrated its market launch in China at the Shanghai Auto Show. The smart fortwo is now available in a total of 41 markets.